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Cappiello Style Posters

Bitter Campari Original Poster by 

Leonetto Cappiello

Nitrolian Original Poster by Leonetto Cappiello  Cappiello, Leonetto.
Nitrolian, 1929

Bitter Campari Original Poster by Leonetto Cappiello Cappiello, Leonetto.
Bitter Campari, 1921 

Menthe Pastille Original Poster by Leonetto Cappiello
 Cappiello, Leonetto.
Menthe-Pastille, 1906  
 

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Explore our leading Cappiello Style collection, consisting of original vintage posters from the turn of the century through the 1940s and beyond, from around the globe.

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Cappiello Style Primer: 

Known as the father of modern advertising, Leonetto Cappiello created a unique poster style that was widely imitated. Cappiello came to Paris from his native Italy in 1898, and quickly became famous for his caricatures of Parisian actresses. Shortly thereafter Cappiello began to create posters, using the simplicity and energy of Cheret and the caricature of Toulouse-Lautrec as his stylistic models.

Realizing that the boulevards of Paris were full of distractions, Cappiello rejected the fussy detail of Art Nouveau and focused on creating one simple image, often humorous or bizarre, which would immediately capture the viewer's attention and imagination. His 1906 absinthe poster of a mischievous green devil on a dark black background marked the ascendancy of a style that would dominate Parisian poster art until Cassandre's first Art Deco poster in 1923. 

The range of Cappiello's inventiveness was remarkable, as he created more than 1000 product posters. His caricature-based style strongly influenced Achille Mauzan in Italy and Jean D'Ylen in Paris. His advertising concept can be seen in artists as diverse as Federico Seneca and Sepo in Italy to Herbert Leupin and Donald Brun in Switzerland.

Contratto Original Poster by Leonetto Cappiello  
Cappiello, Leonetto.
Contratto, 1922 

Vodka Relsky 

Original Poster by Leonetto Cappiello
 Cappiello, Leonetto.
Vodka Relsky, 1910 ca. 

 Cachou Lajaunie Original Poster by 

Leonetto Cappiello
  Cappiello, Leonetto.
Cachou Lajaunie, 1920

  Cognac Pellisson Original Poster by Leonetto Cappiello
Cappiello, Leonetto.
Cognac Pellisson, 1907

Maurin Quina Original Poster by Leonetto Cappiello
  Cappiello, Leonetto.
Maurin Quina, 1906 ca.

 Mossant Original Poster by Leonetto 

Cappiello
  Cappiello, Leonetto.
Mossant, 1938

More posters influenced by Leonetto Cappiello 

Champagne Joseph Perrier Original Poster by Joseph Stall
 Stall, Joseph.
Champagne Joseph Perrier, 1920 

Bec-Kina Aperitif des Sportifs Original Poster by Mich
  Mich.
Bec-Kina Aperitif des Sportifs, 1925 ca. 

 Bertozzi Parmigiano-Reggiano Original 

Poster by Achille Mauzan
  Mauzan, Achille.
Bertozzi Parmigiano-Reggiano, 1930

  La Chablisienne Ses Chablis Authentiques Original Poster by Henry Le Monnier
  Le Monnier, Henry.
La Chablisienne Ses Chablis Authentiques, 1926

Cognac Richarpailloud Internationale d'Ostende Original Poster by Jean d'Ylen
  d'Ylen, Jean.
Cognac Richarpailloud, 1930

Anisetta Evangelisti 

Original Poster by Carlo Biscaretti
  Biscaretti, Carlo.
Anisetta Evangelisti, 1925