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Mid-Century Modern: 1950s Style Posters

Original 1950s Style Posters

Southern California - United Air Lines Original Poster by Stan Galli  Galli, Stan
Southern California - United Air Lines,
1955 ca.

Eptinger (fish) Original Poster by Herbert Leupin Leupin, Herbert.
Eptinger (Fish), 1953

Australia - So Near Qantas Original Poster by Frank McNamara
McNamara, Frank.
Australia - So Near by Qantas, 1955

Agis Punsch mit Vitamin C Original Poster by Fritz Buhler
Buhler, Fritz.
Agis Punsch mit Vitamin C, 1949

View all 1950s Style posters 

Explore our world-leading 1950s Style collectionconsisting of nearly 250 original vintage posters from around the globe. Most popular searches: 

Browse by COUNTRY:
    United States
    Switzerland
    France
    Italy

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    Travel
    Product
    Food
    Fashion
    Entertainment

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1950s Style Primer: 

The decade after World War II was a period of exhaustion, recovery and an attempt to return to normalcy. Posters turned from the strident propaganda of the war years to the world of consumer pleasures such as foodfashion, entertainment and electronics. Two diametrically opposite trends resulted in poster art, one rational and tightly structured (the International Typographic Style - often called Mid-Century Modern) and the other gently humorous and playfully relaxed, which we dub the 1950s Style. Drawn in a simple, almost cartoon-like manner, these posters had a naïve charm that delighted and never offended. Understated graphic sophistication and eye-catching color combined with visual puns and irrepressible characters and creatures made it the leading style for product advertising.

Leaders in this style were Herbert Leupin and Donald Brun in Switzerland, Raymond Savignac in France, and Paul Rand in the U.S. All three were well trained and accomplished designers before World War II, and were able to adapt their styles to the needs of the time. In their marketing imagination they are the successors of Leonetto Cappiello and Paul Colin.

Other posters mixed this drawing style with photography, reflecting the acceptance of the persuasive power of the camera.

Leading Artists:

United States:   Binder, Briggs, Galli, Klein, McIntosh, and Rand

Switzerland:  Brun, Buhler, Glaser, and Leupin

France:  Bernard, Carlu, Colin, Eric, Georget, Guerra, Morvan, Nathan-Garamond, and Savignac

Italy:  Ferenc, Garretto, Piatti, Mingozzi, Retrosi, and Sepo

For more, visit our past gallery exhibition featuring 50s Style posters
   - Objects of Desire - Product Poster Masterpieces from the Corset to the iPod
   - Global Persuasion - Mid-Century Modern Posters  

View all 1950s Style posters 

Pause - Trink Coca-Cola Original Poster by Herbert Leupin   Leupin, Herbert.
Pause - Trink Coca-Cola, 1953

Los Angeles - Fly TWA (constellation) Original Poster by David Klein
  Klein, David.
Los Angeles - Fly TWA
(constellation), 1959 ca. 

 Linherr Vermouth Bianco Original Poster by Arthur Zegler
 Zegler, Arthur.
Linherr Vermouth
Bianco, 1950

  Il Globo Original Poster by Damiani
Damiani.
Il Globo, 1949 

Swissair (Stork) Original Poster by Donald Brun
 Brun, Donald.
Swissair (stork),
1950 ca. 

 Barbisio Original Poster by Giovanni Mingozzi
 Mingozzi, Giovanni.
Barbisio, 1954

Las Vegas - Fly TWA (constellation) Original Poster by David Klein
Klein, David.
Las Vegas - Fly TWA (constellation), 1955 ca.

Verigoud - C'est si bon Original Poster by Raymond Savignac
 Savignac, Raymond.
Verigoud - C'est si bon,
1957 ca.  

 Ski Dartmouth Skiway by John Ryland Scotford Jr.
 Scotford Jr., John Ryland.
Ski Darmouth Skiway, 
1957 ca.  

  Come away to Colorado Original Poster by Artist Unknown
Artist Unknown.
Come Away to Colorado, 1950 ca.

Grand Canyon - Frontier Airlines Original Poster by Artist Unknown
 Artist Unknown.
  Grand Canyon -
Frontier Airlines,
1955 ca.

 Bata (back red leg) Original Poster by Herbert Leupin
Leupin, Herbert.
Bata (back red leg),
1954