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Cappiello Style Posters

Cappiello Posters

Cappiello Posters  Cappiello, Leonetto.
Nitrolian, 1929

Cappiello Posters Cappiello, Leonetto.
Bitter Campari, 1921 

Cappiello Posters
 Cappiello, Leonetto.
Menthe-Pastille, 1906  
 

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Explore our leading Cappiello Style collection, consisting of original vintage posters from the turn of the century through the 1940s and beyond, from around the globe.

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Cappiello Style Primer: 

Known as the father of modern advertising, Leonetto Cappiello created a unique poster style that was widely imitated. Cappiello came to Paris from his native Italy in 1898, and quickly became famous for his caricatures of Parisian actresses. Shortly thereafter Cappiello began to create posters, using the simplicity and energy of Cheret and the caricature of Toulouse-Lautrec as his stylistic models.

Realizing that the boulevards of Paris were full of distractions, Cappiello rejected the fussy detail of Art Nouveau and focused on creating one simple image, often humorous or bizarre, which would immediately capture the viewer's attention and imagination. His 1906 absinthe poster of a mischievous green devil on a dark black background marked the ascendancy of a style that would dominate Parisian poster art until Cassandre's first Art Deco poster in 1923. 

The range of Cappiello's inventiveness was remarkable, as he created more than 1000 product posters. His caricature-based style strongly influenced Achille Mauzan in Italy and Jean D'Ylen in Paris. His advertising concept can be seen in artists as diverse as Federico Seneca and Sepo in Italy to Herbert Leupin and Donald Brun in Switzerland.

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Cappiello Posters  
Cappiello, Leonetto.
Contratto, 1922 

Cappiello Posters
 Cappiello, Leonetto.
Vodka Relsky, 1910 ca. 

 Cappiello Posters
  Cappiello, Leonetto.
Cachou Lajaunie, 1920

  Cappiello Posters
Cappiello, Leonetto.
Cognac Pellisson, 1907

Cappiello Posters
  Cappiello, Leonetto.
Maurin Quina, 1906 ca.

 Cappiello Posters
  Cappiello, Leonetto.
Mossant, 1938

More posters influenced by Leonetto Cappiello 

Cappiello Posters
 Stall, Joseph.
Champagne Joseph Perrier, 1920 

Cappiello Posters
  Mich.
Bec-Kina Aperitif des Sportifs, 1925 ca. 

 Cappiello Posters
  Mauzan, Achille.
Bertozzi Parmigiano-Reggiano, 1930

  Cappiello Posters
  Le Monnier, Henry.
La Chablisienne Ses Chablis Authentiques, 1926

Cappiello Posters
  d'Ylen, Jean.
Cognac Richarpailloud, 1930

Cappiello Posters
  Biscaretti, Carlo.
Anisetta Evangelisti, 1925