< Back

Home : About Poster Art : Style Primers : Plakatstil: The Poster Style

Plakatstil: The Poster Style

Original Poster Style (Plakatstil) Posters

Direct China Cotton Importers Original Poster by Ludwig Hohlwein  Hohlwein, Ludwig.
Direct China Cotton Importers, 1909

Munchen Austellung 1908 Original Poster by Julien Diez
Diez, Julius.
Munchen 1908 Austellung, 1908  

PKZ Confection Kehl Original Poster by Emil Cardinaux
Cardinaux, Emil.
 PKZ - Confection Kehl, 1908  

View all Poster Style (Plakatstil) posters 

Explore our world-leading Poster Style (Plakatstil) collection, consisting of nearly 150 original vintage posters from the 1900s through 1930s.  

Don't see what you're looking for? Use the Search Bar at the upper right to refine your search.

Poster Style (Plakatstil) Primer: 

The Poster Style, or "Plakatstil", was begun in 1905 by Lucian Bernhard in Berlin. For a poster competition sponsored by Preister matches he took the novel approach of drawing two large matches and writing the brand name above them in clean, bold letters. The stark simplicity of the design won him the competition, and marked a departure from the fussy and decorative Art Nouveau style, which was beginning to lose its vitality.

With its reduction of naturalism and emphasis on flat colors and shapes, the new style was the next step beyond Toulouse-Lautrec in creating an abstract visual language. Bernhard's style spread throughout Germany, and became the foundation for a revolution in commercial advertising in pre-war Berlin. The style is one of the most important variants of Early 20th Century Modernism that proved a bridge between Art Nouveau and Art Deco.

An equally powerful Plakatstil artist named Ludwig Hohlwein arose in Munich who would also have a profound influence on early Swiss poster design and Art Deco.

Leading Artists:

Germany:  Hohlwein, Moos, Bernhard, Kunst, Klinger, Gipkens

Switzerland:   Koch, Tieche, Cardinaux, Mangold, Baumberger, Michaud

Austria:   Fischinger, Bertle, Neumann

Denmark:   Bogelund, Henrikssen


View all Poster Style (Plakatstil) posters

For more, visit our past gallery exhibition featuring Plakatstil: A Century of Modernist Posters 


Kaffee Hag Original Poster by Lucian Bernhard   Bernhard, Lucian.
Kaffee Hag Coffeinfrei, 1909

I.F. Reiser Original Poster by Martin Lehmann-Steglitz
Lehmann-Steglitz, Martin.
I.F. Reiser, 1910 ca.

Zurich Original Poster by Adolphe Tieche
Tieche, Adolphe.
Zurich - Schweiz, 1908

Gas og Elektricitets Udstilling Original Poster by Sven Henrikksen
  Henrikksen, Sven.
  Gas og Elektricitets Udstilling, 1922

Eugen Klotz Original Poster by Suchodolski
Eugen Klotz - Rohoel Motoren, 1910 ca.

Panther Original Poster by Ludwig Hohlwein
 Hohlwein, Ludwig.
  Panther (bookplate),

 Davos Original Poster by Walther Koch
Koch, Walther.
 Davos (skater), 1906

  Hofbauer Klavier - Fabrik Original Poster by August Fischinger
Fischinger, August.
Hofbauer Klavier - Fabrik, 1910 ca.

Munchner Kindl Keller Original Poster by Hans Rudi Erdt
  Erdt, Hans Rudi.
  Munchner Kindl
Keller, 1913 

Bijur - Anlasser ohne Kurbel Original Poster by Martin Jacoby-Boy
Jacoby-Boy, Martin.
  Bijur - Anlasser ohne
Kurbel, 1912 ca.