Direct China Cotton Importers, 1909
Munchen 1908 Austellung, 1908
PKZ - Confection Kehl, 1908
View all Poster Style (Plakatstil) posters
Explore our world-leading Poster Style (Plakatstil) collection, consisting of nearly 150 original vintage posters from the 1900s through 1930s.
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Poster Style (Plakatstil) Primer:
The Poster Style, or "Plakatstil", was begun in 1905 by Lucian Bernhard in Berlin. For a poster competition sponsored by Preister matches he took the novel approach of drawing two large matches and writing the brand name above them in clean, bold letters. The stark simplicity of the design won him the competition, and marked a departure from the fussy and decorative Art Nouveau style, which was beginning to lose its vitality.
With its reduction of naturalism and emphasis on flat colors and shapes, the new style was the next step beyond Toulouse-Lautrec in creating an abstract visual language. Bernhard's style spread throughout Germany, and became the foundation for a revolution in commercial advertising in pre-war Berlin. The style is one of the most important variants of Early 20th Century Modernism that proved a bridge between Art Nouveau and Art Deco.
An equally powerful Plakatstil artist named Ludwig Hohlwein arose in Munich who would also have a profound influence on early Swiss poster design and Art Deco.
Germany: Hohlwein, Moos, Bernhard, Kunst, Klinger, Gipkens
Switzerland: Koch, Tieche, Cardinaux, Mangold, Baumberger, Michaud
Austria: Fischinger, Bertle, Neumann
Denmark: Bogelund, Henrikssen
For more, visit our past gallery exhibition featuring Plakatstil: A Century of Modernist Posters
View all Plakatstil (Poster Style) posters