Giulio Marchetti, 1914 ca.
E. & A. Mele, 1914 ca.
Tosca, 1914 ca.
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Ricordi Portfolio Primer:
Published around World War I, the rare commemorative Ricordi Portfolio consisted of 70 small lithographic plates of Ricordi's greatest posters printed between 1895 and 1914. The set was sold commercially in Italy, England, Germany, France and the United States.
In the 1870s, Ricordi opened an in-house lithography shop to promote its operas and sheet music business. Ricordi quickly became the leading lithographer in Italy and by 1895 was creating posters for other clients such as Campari, the Milan newspaper Corriere della Sera, the Italian film industry and the Mele Department store of Naples.
The Ricordi Portfolio featured a brilliant stable of artists who emerged under the tutelage of Adolfo Hohenstein at Ricordi. Artists including Aleardo Villa, Marcello Dudovich, Leopoldo Metlicovitz, and Franz Laskoff brought Art Nouveau, known as Stile Liberty in Italy, to a world class level.
Much like the famous "Masters of the Poster" series created by Cheret in Paris, the Ricordi Portfolio celebrated the rise of the poster - which in Italy was almost singlehandedly accomplished by Ricordi.