Let it Snow!

"Let it Snow!" - International Poster Gallery

Soubie, Chamonix-Mont Blanc 

vintage poster, "Davos" by Koch


This year's holiday show beckons viewers to the mountains with a rich selection of ski posters from the turn of the century through the 1960s. More than 50 rare original vintage posters tell the tale of the fascinating transformation of skiing from a sport into an industry, showing changes in equipment, technique, competitions, and facilities over the years. One of the most sought-after vintage poster collectibles today, ski posters capture the joy of fresh mountain air and the exhilarating rush of a downhill run through a tree-lined glade.

Ski Poster History

The remarkable collection of ski posters on view cover a variety of themes and time periods - from an icicle-laden poster for the Luzern ski club in 1905 to ski competitions such as the World Championships in Norway and Poland and great ski resorts such as the legendary Palace Hotel in St. Moritz, Cortina, Pontresina, Davos, and Lake Placid.

A poster from the 1960s reflects the revolution in boot design from leather to injection molded plastics, asking skiers: "Are you still Lacing while others are Racing?" Another classic poster from the 1936 Olympics poster by Ludwig Hohlwein injects politics into the world of sports, showing a ski champion's gesture that can be interpreted as a salute to the crowd or a more ominous "Heil Hitler."

View all Winter and Ski Posters