Cassandre's funny little man is one of the icons of all poster art. This is the third panel of a series, where he gets progressively more sure that Dubonnet is the drink of choice. The first panel, after first sip, says "Dubo" (Dubious); the second after a pleasant buzz, is "Dubon" (Good); and the third, after enough to know, says the drink is for him.
The Dubonnet man appeared first in 1927 and continued to be used in different scenes on fans, store displays, posters of all proportions - and even as huge handpainted billboards that can still be seen in Paris today - seventy years later!
Cassandre burst on the Paris scene in the mid '20s and was soon recognized as the father of a new, Machine Age poster style. Strongly influenced by modern art developments in Paris, his posters shocked the public with their dynamic spatial arrangements and abstract geometry. His travel posters for Normandie, Étoile du Nord and Nord Express, all created in the late '20s and early '30s, are among the most recognized posters ever. In 1936 he was honored with a one-man show at the Museum of Modern Art. [The most complete Cassandre show ever recently closed at the Suntory Museum in Japan.].
This poster reveals Cassandre's brilliance as a product advertiser. A loveable Everyman composed of brilliant Art Deco angles and detail, the Dubonnet man became an expression of an age.