This is a classic French World War I image. Posters played an indispensable role in World War I for every combatant nation. Recruiting, fund raising, production, conservation, medical efforts and security all were vitally affected by mass communication efforts.
Neumont’s monumental image of a ragged poilu defending his ground was commissioned by the Union des Grandes Associations Francaises. It translates as follows:
“They shall not pass! Twice I have stood fast and conquered on the Marne, my brother civilian. A deceptive ‘peace offensive’ will attack you in your turn; like me, you must stand firm and conquer. Be strong and shrewd. Beware of Boche hypocrisy.”