Feminine beauty was the hallmark of Pal, a Rumanian aristocrat who came to Paris in 1893 and became one of the best posterists of the Belle Epoque. Pal created about 100 posters between 1895 and 1900, and almost all feature a well-endowed damsel selling products from bicycles to brandy. The beauty of his women was enhanced by some of the most beautiful lithography of the period, as he drew each figure directly on stone himself.
The Rayon d'Or, or Golden Beam, is one of the jewels of the Belle Epoque. The kerosene lamp, here called "the last word in lighting" is truly made memorable by the sinuous curves of a very feminine fairy. A true flight of fancy!