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ceux qui savent exigent Sonora Television, 1956
Inventory #FRL20178



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ceux qui savent exigent Sonora Television, 1956

39 x 59 inches (99 x 150 cm)

Lithograph | Backed on linen

Inventory #FRL20178

Price: $750      

Television sales finally began to heat up in the Fifties, as more broadcasts became available and sets became less expensive. In France, there was only 1 channel until 1964, and a decade earlier there were only 126,000 sets in the entire country. But companies like Sonora pushed forward, creating wonderfully playful Mid-Century Modern ads to appeal to families and their baby-boomer children.

This ad promotes the 3 TV sizes available - note the large one is a whopping 20 inches wide! And almost all shows, if not all, were broadcast in living - uh - black and white.

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Style & Country
50s Style