X

Get a Quote

Ambrose, D
Vespa - Ca c'est formidable (large), 1955 ca.
Inventory #FRL21488


Name:
Email:
Message:
(optional)
 


X

Request Submitted

Your request has been submitted. We'll get back to you shortly with price and condition information. Typically, you can expect to hear back within 24 hours. Please feel free to call us at 617-375-0076 with any questions.

< Back

Home > Poster Search > Vespa - Ca c'est formidable (large)

Ambrose, D
Vespa - Ca c'est formidable (large), 1955 ca.

47 x 63 inches (119 x 160 cm)

Photo offset | Backed on linen

Inventory #FRL21488

Price Range: $1001 to $2000    

  


In 1955, the high-energy French actor and singer Gilbert Becaud released the hit song titled C'est Formidable! (That's Great!). It was a perfect marketing opportunity for Vespa to create a hip poster campaign. The poster shows the singer nimbly mounting the scooter as if it were a skateboard (a recently minted pastime itself, at the publication of this poster). The background was equally hip, with Vespa's patented pastel colors in asymmetrical, intersecting shapes that echo Mid-Century furniture design. Fantastique!

Vespa, or Wasp in English, was named in 1946 for its narrow waist, high-pitched engine and antenna-like handlebar. The product was perfectly suited for the war-torn country, where consumer budgets and poor roads made larger vehicles impractical.

In 1952, the vehicle's popularity skyrocketed when Audrey Hepburn and Gregory Peck teamed up on a Vespa in Roman Holiday. By 1956, 1 million Vespas had been sold. The Vespa survives today as one of the most fun products on two wheels.

Use this poster's tags to find similar images:

Style & Country
50s Style
France
Find