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Cappiello, Leonetto
Loterie Nationale (preparatory painting), 1925 ca.
Inventory #FRL21942


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Home > Poster Search > Loterie Nationale (preparatory painting)

Cappiello, Leonetto
Loterie Nationale (preparatory painting), 1925 ca.

19.6 x 26 inches (50 x 66 cm)
FRAMED SIZE: 31'' x 37'' (79 x 94 cm)

Watercolor

Inventory #FRL21942 (FRAMED)

Price: Over $3800    

  

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Leonetto Cappiello was the unrivalled master of the modern product poster. For 50 years beginning in 1900, he created more than 500 masterpieces that lived up to his dictum "Surprise is the essence of modern advertising."

It is difficult to find preparatory paintings of his work, especially fully executed ones. This design for an Italian national lottery is one of the most beautiful. It shows the blind goddess of Luck balancing precariously on the wheel of fortune amid a flurry of playing cards. A pity that the client apparently did not commission a poster of this exuberant image.

Use this poster's tags to find similar images:

Style & Country
Cappiello Style
France
Keywords
lottery
1920s
medium
playing cards
Colors
black
red
orange
blue
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