The Hamburg-America Line (HAPAG) commissioned many of the most unusual and handsome destination posters for its world-wide routes. Founded in 1847, the company's growth was fueled by German immigration to the U.S., solidifying its status as one of the largest shipping operations in the world.
Led in the early 20th century by the innovative Albert Bailin, HAPAG created the first dedicated cruise ship, beginning with winter cruises to the Mediterranean. This beautiful Modernist poster would have made a strong impression on the winter streets of Berlin and Munich, tempting the passerby with the promise of sun and lush vegetation in the booming winter resorts of the Riviera. Ah, the Golden Age of Travel!