Grand. Passionate. Classical. This breath-taking poster for the 1907 Milan Auto Show by Metlicovitz is one of the masterpieces of early automotive and Italian poster art. Set at dawn, it announces a bold new age as an automobile outraces winged Mercury. Mysterious, romantic, and in the oversize format of 55" x 79," it has all the grandeur of Michelangelo and reflected the rise of the Italians to the world stage of poster art (albeit a little later than the French).
One of Italy's "Big Five" (Hohenstein, Dudovich, Cappiello and Mauzan being the others), Metlicovitz began as a lithographer's assistant in Milan and quickly became one of the best posterists in the country. In 1906 he became the head of Ricordi, the music publisher of Verdi and Puccini, and Italy's leading lithography shop. Although Metlicovitz created dozens of first rank posters, his designs for the 1905 and 1907 automobile shows (both in stock!) are amongst his rarest and most sought after.