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Marangolo, Franz
Campari Soda, 1960 ca.
Inventory #ITL23243


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Home > Poster Search > Campari Soda

Marangolo, Franz
Campari Soda, 1960 ca.

39.5 x 55 inches (100 x 140 cm)

Lithograph and Offset | Backed on linen

Inventory #ITL23243

Price Range: $1001 to $2000    

  


This new discovery is irresistible, playful, charming, seductive, hip, fresh and stylish, all rolled in one. You think Audrey Hepburn, Donald Draper & friends, La Dolce Vita and Twiggy. The long green stockinged legs, the stylish shoes, the tip of the cap to both modern art and hieroglyphics in the painted almond shaped eye...it is unbearably clever and fun...just what an ad should be.

Campari soda was first produced in 1930 and became the first pre-mixed drink sold world-wide. Its famous bottle was designed by none other than Italian Futurist Fortunato Depero and described as an upside down goblet. Surrealist fashion illustrator Franz Marangolo created an image that would position it solidly in the minds of a new generation: "It runs (keeps up) with the times (corre col tempo!)" His superb ads for the Fiat 500 and 600 were equally successful.

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Style & Country
60s Style
Italy
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