X

Get a Quote

Birkhauser, Peter
Globus (Those who count pennies shop at Globus), 1942
Inventory #SWC00246


Name:
Email:
Message:
(optional)
 


X

Request Submitted

Your request has been submitted. We'll get back to you shortly with price and condition information. Typically, you can expect to hear back within 24 hours. Please feel free to call us at 617-375-0076 with any questions.

< Back

Home > Poster Search > Globus (Those who count pennies shop at Globus)

Birkhauser, Peter
Globus (Those who count pennies shop at Globus), 1942

35 x 50 inches (89 x 127 cm)

Lithograph | Backed on linen

Inventory #SWC00246

Price Range: $1001 to $2000    

  


Birkhauser's delightful poster of a giant, red pencil for the Globus department store was one of the very first Object Posters that did not feature the product at all. Rather, Birkhauser used a clever advertising line and a supergraphic of the pencil, complete with carved point and ding, to attract attention for a Zurich department store. It was so striking on city streets that it won a Swiss Poster of the Year award in 1942 and continues to be used in modified form to this day.

Birkhauser's pencil started a playful gag among the Object Poster artists. Several of them, including Brun and Leupin, "quoted" from Birkhauser by including carved red pencils in their posters into the Fifties.

This poster is in MoMA's permanent collection.