For over 80 years, the Zurich clothing store PKZ commissioned the best Swiss and German artists to design their advertisements. In the early years PKZ turned to sophisticated German artists such as Munich's Ludwig Hohlwein, or young Swiss artists who had studied the new art of poster-making in Germany. One of these young Swiss pioneers was Otto Baumberger, who studied in Munich before WWI and created five masterpieces for PKZ.
Photo-Concours was Baumberger's third classic for PKZ. It announced a photo contest for PKZ, which solicited photographs of people wearing PKZ clothes and captions of no more than 40 words. Prizes were large - 100 in all totaling 10,000 Swiss francs. The campaign was a huge PR success, and winning photos were featured in catalogs and print ads.
Baumberger's poster captured the fun of this program, in a sophisticated and playful design that weaves the company's logo, a camera and a mannequin. The printing for this poster was masterfully executed by J.E. Wolfsenberger, considered by many the finest printer in the world.