Leupin's most sought after design surely is this poster for Lausanne's daily morning newspaper. With almost no superfluous text, it is clear that one should wake-up to a cup of coffee and the Tribune.
Posters like this explain why Leupin won over 80 Swiss Poster of the Year awards (no one else has won more than 25). Trained in Paris at Paul Colin's school, as well as in Switzerland, Leupin could work in virtually any style. In terms of prolific product poster artists, he is in the elite company of Cheret, Cappiello and Savignac.