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Matter, Herbert
PKZ, 1928
Inventory #SWC07644


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Matter, Herbert
PKZ, 1928

35 x 50 inches (89 x 127 cm)

Lithograph | Backed on linen

Inventory #SWC07644

Price Range: Over $10001    

  


Matter's poster of a bellhop admiring a suit is one of the rarest and most beautiful in PKZ's prestigious series. In its sophisticated Art Deco style, it shows the strong influence of Matter's training in Paris with Leger, Ozenfant and Cassandre. Matter's full-time return to Switzerland in 1932 marked a turning point for Swiss graphic design in its assimilation of Modernism.

For over 60 years the Zurich clothier PKZ teamed with the leading printer J.E. Wolfsenberger to produce Switzerland's greatest poster series. Marked always by the richest textures and tones seen in lithography, the series featured all of the best Swiss poster artists, from Baumberger and Cardinaux to Matter, Birkhauser and Stoecklin. Given enormous artistic freedom, each artist was allowed to interpret the PKZ man or PKZ look as he saw fit. The year 1928 was a major highlight, as "cubistic" Art Deco posters by Morach and Matter appeared on the streets of Swtizerland.

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Style & Country
Art Deco
Switzerland
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