This charming Baby Boom era poster of a fruit juice bottle transformed into a freckled red-haired toy doll perfectly illustrates the playful magic of Herbert Leupin. An advertising and design genius, he helped to create a relaxed and fresh Mid-Century look that fit the mood of the post-war era world-wide. As the all-time leader for Swiss Poster of the Year awards, Leupin qualifies as one of the most successful poster artists of all time. Over a 30 year span, Leupin won nearly 90 such honors (including one for this poster in 1952). In excellent condition.