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Pepita grapefruit,
1961
Herbert Leupin's photo of his son in a plth helmet was a big hit in Switzerland in 1961, selling a great deal of Pepita grapefruit drink. It also garnered a Swiss Poster of the Year award for Leupin, who went on to win over 80 such awards in his 50 year career.
Leupin created the art, branding and packaging for the product in the early 1950s.
35'' x 50'' / 89 x 127 cm
Photo offset | Paper
ID#
SWL08264
$250
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