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Nitsche, Erik
General Dynamics - Servodynamics, 1956
Inventory #SWL09470


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Home > General Dynamics - Servodynamics

Nitsche, Erik
General Dynamics - Servodynamics, 1956

35.8 x 50.2 inches (91 x 128 cm)

Lithograph | Backed on linen

Inventory #SWL09470

Price Range: $1001 to $2000    

  


Erik Nitsche was a promising young Swiss graphic designer who moved to the US in 1934, making his name designing hundreds of album covers for Decca. In 1955 he became the Art Director for General Dynamics, a leading multi-division technology firm most famous for building the first nuclear submarine. There, Nitsche created several spectacular series of posters promoting the conglomerate’s various disciplines. His inventive International Style designs - boldly graphic and cool, were unlike anything ever created and stand among the best corporate advertising campaigns of the era.

This abstract view of servo dynamics was produced for the second international “Atoms for Peace” conference in Washington in 1956. This 12 nation conference was the follow-up to a pioneering conference a year earlier in Geneva which essentially paved the way for international cooperation on the use of nuclear materials. The 2nd meeting established the groundrules for the International Atomic Energy Agency (IAEA).

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