In the Thirties, Herbert Matter - who studied and worked in Paris with Leger and Cassandre - came home to Switzerland to create a landmark series of photomontage posters for the Swiss tourist office. His surrealistic
Pontresina was a tour de force, combining photos into a seamless image full of drama and surprise in its contradictory juxtaposition of scale. Like Klutsis and the Stenberg Brothers, even the lettering is askew, creating a Constructivist masterpiece that surely captured the attention of the passerby on the street and signaled a new era in advertising.
Matter continued his legendary career in the United States, arriving just before WWII. He distinguished himself in graphic design, advertising, logo design and photography and influenced a generation of designers as a Professor at Yale University.