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Morach, Otto
Taxameter Welti-Furrer Zurich, 1920
Inventory #SWL19083


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Home > Poster Search > Taxameter Welti-Furrer Zurich

Morach, Otto
Taxameter Welti-Furrer Zurich, 1920

35.8 x 51.2 inches (91 x 130 cm)

Lithograph | Backed on linen

Inventory #SWL19083

Price Range: Over $3800    

  


This is one of the great Swiss posters by Otto Morach, a leading cubist painter, poster artist and design teacher from Zurich. The poster is the first of two he created for the premier Zurich taxi company, Welti-Furrer.

Morach's Modernist training in Paris is apparent in this soaring view of Zurich's Grossmunster Church and scenic bridges. In the 1920s, taxis were expensive and elegant, and this gorgeously printed poster created an impression that was both indelible and full of civic pride.

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