This poster is surely one of the most unusual, and stunningly beautiful, ever created. Featuring a hyper-realistic carrier pigeon holding a stamp in its beak, it was an advertisement for a leading Swiss stamp dealer.
The poster was created shortly after WWII by Niklaus Stoecklin, the so-called father of the Basle School of poster art. Trained in Munich and influenced by Ludwig Hohlwein, Stoecklin returned to Switzerland and created his first Object Poster design in 1922. Fascinated with Surrealism, his hyper-realistic ads confounded illustration and photography, blurring the line between illusion and reality.
Stoecklin's style was especially suited to Switzerland, where superb lithography offered brilliant color and rich textures that rivaled the beauty of the real world. This poster combined tour de force graphics with wit - the major object in the poster is the pigeon, not the stamp. Surely designs like this made products unforgettable and irresistible to consumers. Rare!