No other poster series can outweigh the London Underground's in importance. From its roots around 1900 through WWII and beyond, this prodigious series established a standard of design excellence that built and sustained one of the most important brands in the world.
The maestro for all this was Frank Pick, the brilliant architect of the Underground's advertising until 1935. He commissioned the logo and famed Johnston Typeface that were the underpinning to a campaign that was eclectic, modern and inclusive - he underwrote many female artists and many newcomers like McKnight Kauffer, who would emerge as titans in their field.
This anonymous poster reveals the power of modern design. The graphics tell the story of the new subway extension to the southern suburbs of London, which proved to be a major success. Newspaper clippings detailing the work's stages form a patchwork quilt underpinning the bold station markers.