Frank Newbould was one of the most innovative Art Deco poster artists in England in the 1930s. The LNER railway was smart to secure his services along with four other poster luminaries - Tom Purvis, Frank Mason, Austin Cooper and Fred Taylor - who would give the Line a distinctive, modern look.
This delightful poster promoting resorts on "The Drier Side", or England's east coast, was one in a series of six riotous posters featuring anthropomorphic animals at play. Such irresistible creatures would become a staple of brand advertising in the Fifties and continues today with Geico geckos and AFLAC ducks.
The series was featured at the famous 1933 LNER Poster Art Exhibition in London, and were a big hit. The series is extremely rare; we are thrilled to have uncovered four of them, all perfect for a beach house!