This classic Art Deco image promoted the New Haven Railroad’s innovative “Snow Trains” that provided transportation from New York, plus equipment, room and board at the mountain. The Snow Train concept spread to several railroads and was hugely popular. They were particularly instrumental in the growth of the New England ski industry.
More than any other artist, Sascha Maurer’s posters captured the public’s imagination for the slopes with bright and stylish designs. Trained in modernist design in his native Germany, and himself an accomplished skier, Maurer’s streamlined images provided one of the few bright spots for the beleaguered American railroads during the Depression.