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Artist Unknown
Out in Front (Mather Work Incentive), 1929
Inventory #USC10207


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Home >Poster Search > Out in Front (Mather Work Incentive)

Artist Unknown
Out in Front (Mather Work Incentive), 1929

35.4 x 43.8 inches (90 x 111 cm)

Lithograph | Backed on linen

Inventory #USC10207

Price Range: $3801 to $10000    

  


In 1923, Charles Mather began selling subscriptions to corporations for an annual poster series to motivate and inspire workers. What began as a novel concept to use up excess capacity turned into a very popular series seen in hundreds of factories across the U.S. during the Twenties.
To learn more, click here.

"Out in Front" is one of the best of the Mather Work Incentive posters. The goal of the series - motivating and educating a new class of American industrial workers - is evident in the poster's celebration of speed and drive. The boat is a Hickman C-Sled motorboat; the spirit is pure Roaring Twenties. The surging motorboats and displaced water, rendered in fields and swirls of flat color, represent a relatively rare influence of European-style Art Deco design on the American poster.