This poster played an essential role in the success of the largest rock concert of the Sixties, an event that was as famous for its freedom from violence as it was for its remarkable musical line-up. It perfectly expressed in one symbol - a white dove on a guitar - what Woodstock was about. Despite the need for lengthy text, the poster was as graphically succinct as any poster by Cappiello.
And that text is a treasure trove of juicy memorabilia - the $18 3-day ticket price, the list of performers from Jefferson Airplane, Jimi Hendrix, The Band, Santana, Creedence Clearwater Revival, Joan Baez and many others, as well as "dozens of curious food and fruit combinations to experiment with." Imagine if the organizers had allowed the Beatles to perform (they rejected John Lennon's condition that Yoko Ono's band be invited as well) and had Bob Dylan not backed out because of his sick son!
This is actually the second "official" Woodstock poster. It was created due to a licensing problem that required the concert to be relocated at the last moment from Walkill to Max Yasgur's farm in Bethel, New York. The psychedelic and countercultural tone of the first poster was replaced by a more subdued and peaceful message so the event would not be banned again-- thus creating a unique rock poster for the ages.