An age of mass travel emerged in the late Fifties and early Sixties as turboprops and jet planes lowered ticket prices and travel times to distant locales. An explosion of delightful new ad campaigns to popular US destinations like Disneyland, New York, Chicago, and Las Vegas created powerful consumer brands for the dominant airlines. By far the most successful were the kaleidoscopic, friendly and often whimsical posters of David Klein for TWA.
This magical view of the Hollywood Bowl, a destination that Klein knew well from his time in Los Angeles (first as a student, then through his early career days), is one of the finest examples. The poster was so successful that TWA printed it twice - first in the late Fifties with a prop plane, then, as seen here, in the early Sixties with a jet.