With the rise of cheaper and faster flights in the Fifties and Sixties, United Airlines turned to top graphic designers to create a consumer friendly brand image for its tourist destinations.
This Mid-Sixties poster highlighting San Francisco's top attractions captures the youthful playfulness of the era through vibrant color and whimsical design. An intensely vibrant silkscreen with thick, rich color, the cubistic montage explodes off the page. Even the herringbone suit of the trolley rider is electric! A clever, well designed image, worthy of Mad Men.