ceux qui savent exigent Sonora Television, 1956
Television sales finally began to heat up in the Fifties, as more broadcasts became available and sets became less expensive. In France, there was only 1 channel until 1964, and a decade earlier there were only 126,000 sets in the entire country. But companies like Sonora pushed forward, creating wonderfully playful Mid-Century Modern ads to appeal to families and their baby-boomer children.
This ad promotes the 3 TV sizes available - note the large one is a whopping 20 inches wide! And almost all shows, if not all, were broadcast in living - uh - black and white.
39 x 59 inches (99 x 150 cm)
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