Vespa - Ca c'est formidable (small), 1955 ca.

Ambrose, D poster: Vespa - Ca c'est formidable (small)

In 1955, the high-energy French actor and singer Gilbert Becaud released the hit song titled C'est Formidable! (That's Great!). It was a perfect marketing opportunity for Vespa to create a hip poster campaign. The poster shows the singer nimbly mounting the scooter as if it were a skateboard (a recently minted pastime itself, at the publication of this poster). The background was equally hip, with Vespa's patented pastel colors in asymmetrical, intersecting shapes that echo Mid-Century furniture design. Fantastique!

Vespa, or Wasp in English, was named in 1946 for its narrow waist, high-pitched engine and antenna-like handlebar. The product was perfectly suited for the war-torn country, where consumer budgets and poor roads made larger vehicles impractical.

In 1952, the vehicle's popularity skyrocketed when Audrey Hepburn and Gregory Peck teamed up on a Vespa in Roman Holiday. By 1956, 1 million Vespas had been sold. The Vespa survives today as one of the most fun products on two wheels.

Ambrose, D

31.5 x 47 inches (80 x 119 cm)

Photo offset | Backed on linen

Inventory #FRL21487

KEYWORDS:
music
france
motorcycles
med-lg
1950s
europe
50s Style
France
blue
orange
yellow