Bertozzi Parmigiano-Reggiano (large), 1930

Mauzan, Achille poster: Bertozzi Parmigiano-Reggiano (large)

This is a classic of humorous poster art. Mauzan was the master of zany caricature and shocking juxtapositions. Strongly influenced by Cappiello, he obviously agreed with the latter's statement that "Surprise is the foundation of advertising; it is its necessary condition."

Mauzan was born on the French Riviera, but moved to Italy in 1905. He made several important posters for the Italian film industry in Turin, and then went to work at Ricordi from 1912 to 1917. After the war, he worked for the Maga agency in Milan, and then established his own company. Many of his greatest works were created in Argentina where he worked from 1926 to 1932.

In excellent condition.

Mauzan, Achille

39.5 x 55 inches (100 x 140 cm)

Lithograph | Backed on linen

Inventory #ITL02739

KEYWORDS:
humor
large
foods
europe
italy
1920s
cheese
Cappiello Style
Italy
green
red
yellow
orange