Mele & Ci Napoli (from Ricordi portfolio), 1914

Dudovich, Marcello poster: Mele & Ci Napoli (from Ricordi portfolio)

This is a selection from a rare commemorative portfolio published by Ricordi around World War I. The set consisted of 70 small lithographic plates of Ricordi's greatest posters printed between 1895 and 1914. The set was sold commercially in Italy, England, Germany, France and the United States.

In the 1870s, Ricordi opened an in-house lithography shop to promote its operas and sheet music business. Ricordi quickly became the leading lithographer in Italy and by 1895 was creating posters for other clients such as Campari, the Milan newspaper Corriere della Sera, and the Mele Department store of Naples.

Under the tutelage of Adolfo Hohenstein, a brilliant stable of artists emerged at Ricordi. Artists including Aleardo Villa, Marcello Dudovich, Leopoldo Metlicovitz and Franz Laskoff brought Art Nouveau, known as Stile Liberty in Italy, to a world class level.

Much like the famous Masters of the Poster series created by Cheret in Paris, this portfolio celebrated the rise of the poster - which in Italy was almost singlehandedly accomplished by Ricordi.

Dudovich, Marcello

10.2 x 14 inches (26 x 36 cm)

Lithograph

Inventory #ITC09267

KEYWORDS:
clothing
small
woman
italy
europe
1910s
mele
hats
fashion
Art Nouveau
Italy