Globus (Those who count pennies shop at Globus), 1942

Birkhauser, Peter poster: Globus (Those who count pennies shop at Globus)

Birkhauser's delightful poster of a giant, red pencil for the Globus department store was one of the very first Object Posters that did not feature the product at all. Rather, Birkhauser used a clever advertising line and a supergraphic of the pencil, complete with carved point and ding, to attract attention for a Zurich department store. It was so striking on city streets that it won a Swiss Poster of the Year award in 1942 and continues to be used in modified form to this day.

Birkhauser's pencil started a playful gag among the Object Poster artists. Several of them, including Brun and Leupin, "quoted" from Birkhauser by including carved red pencils in their posters into the Fifties.

This poster is in MoMA's permanent collection.

Birkhauser, Peter

35 x 50 inches (89 x 127 cm)

Lithograph | Backed on linen

Inventory #SWC00246

KEYWORDS:
switzerland
humor
1940s
pens & pencils
med-lg
stores
pens & pencils
europe
europe
med-lg
humor
stores
1940s
switzerland
Object Poster
Switzerland
red
blue
black