Bata - Rock And Roll, 1961
This is a late example of the humorous product advertising from Basel which dominated Swiss design beginning in the mid '50s.
Leupin studied in Basel and then in Paris with Paul Colin, the renowned Art Deco master who discovered Josephine Baker. As the all-time leader for Swiss Poster of the Year awards, Leupin has garnered more than 70 honors over a 30 year span. This poster was one of in 1961 to win this prestigious award.
Rock and Roll, like most of Leupin's work, combines gentle humor with fluid graphic skill. It reveals his uncanny ability to focus on one irresistible image which could be absorbed in a second and remembered for a lifetime. Leupin should be considered the successor to Leonetto Cappiello, the father of modern advertising who specialized in product posters (considered by many the most challenging poster assignment).
35.5 x 50.2 inches (90 x 128 cm)
| Backed on linen