Stella, 1956

Leupin, Herbert poster: Stella

Herbert Leupin, a brilliant young Object Poster specialist in Basel, reinvented himself in the Fifties to pioneer a playful and animated style more in tune with the times. His brightly colored and whimsical style became the dominant look of consumer advertising around the world. He won a staggering 85 Swiss Poster of the Year awards over a 30 year span - one of which was for this poster.

In the post-war era, smoking was everywhere, and a big part of one's identity was what brand one smoked. In transforming a smoker's hand into a relaxed and self-confident Stella Man, Leupin personifies the Mad Men era.

Leupin, Herbert

35 x 50 inches (89 x 127 cm)

Photo offset | Backed on linen

Inventory #SWL08057

KEYWORDS:
europe
cigarettes
med-lg
1950s
switzerland
smoking
bboom
50s Style
Switzerland
yellow
white
black