Bata 3.90, 1949

Leupin, Herbert poster: Bata 3.90

An advertisement for a sneaker is transformed into an Object Poster masterpiece, with eye-popping super-realism, vibrant color, and an explosively dramatic composition built on the diagonals. The four foot high sneakers and jaunty design shout out, "Summer is here!"

Leupin created 16 posters for Bata , the largest shoe brand in Switzerland, from 1943 to 1963. This design won a Swiss Poster fo the Year designation in 1949.

Leupin, Herbert

35 x 50 inches (89 x 127 cm)

Lithograph | Backed on linen

Inventory #SWL09299

KEYWORDS:
switzerland
europe
med-lg
1940s
shoes
Object Poster
Switzerland
white
blue
green