General Dynamics - Undersea Frontiers, 1960
Erik Nitsche was a promising young Swiss graphic designer who moved to the US in 1934, making his name designing hundreds of album covers for Decca. In 1955 he became the Art Director for General Dynamics, a leading multi-division technology firm most famous for building the first nuclear submarine. There, Nitsche created several spectacular series of posters promoting the conglomerate's various disciplines.
This design of a whirling propeller is from a series done in 1959 and 1960 promoting the company's energy and industrial products at the International Conference on the Peaceful Uses of Atomic Energy in Geneva in 1960. His inventive International Style designs were unlike anything ever created and stand among the best corporate advertising campaigns of the era.
35.2 x 50.2 inches (89 x 128 cm)
Int'l Typographic Style