Taxameter Welti-Furrer Zurich, 1920

Morach, Otto poster: Taxameter Welti-Furrer Zurich

This is one of the great Swiss posters by Otto Morach, a leading cubist painter, poster artist and design teacher from Zurich. The poster is the first of two he created for the premier Zurich taxi company, Welti-Furrer.

Morach's Modernist training in Paris is apparent in this soaring view of Zurich's Grossmunster Church and scenic bridges. In the 1920s, taxis were expensive and elegant, and this gorgeously printed poster created an impression that was both indelible and full of civic pride.

Morach, Otto

35.8 x 51.2 inches (91 x 130 cm)

Lithograph | Backed on linen

Inventory #SWL19083

KEYWORDS:
automobile/car
service industry
1920s
Poster Style (Plakatstil)
Switzerland
blue
black
fuschia