Yale Eye Chart, 1985 ca.

Rand, Paul poster: Yale Eye Chart

Paul Rand taught design at Yale University, one of the leading design schools in the US. He created this playful design for the Yale Alumni Fund. Incorporating the school's mascot into an eye chart built exclusively of the letter Y displayed on various axes, the design encapsulates the message that no matter how good your vision, you can see Yale (and the handiwork of its graduates and scholars). Simple, logical, clear, iconic, witty - a wonderful example of the power of good design.

Rand, Paul

8.8 x 17.2 inches (22 x 44 cm)

Offset

Inventory #USL10527

KEYWORDS:
north america
united states
1980s
medical
university
small
black and white
humor
Modern NEC
USA
black
white