Bull's-Eye (Mather Work Incentive Poster), 1929
In 1923, Charles Mather began selling subscriptions to corporations for an annual poster series to motivate and inspire workers. What began as a novel concept to use up excess capacity turned into a very popular series seen in hundreds of factories across the U.S. during the Roaring Twenties.
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Elmes, Willard Frederic
35.5 x 43.5 inches (90 x 110 cm)
| Backed on linen