Lisa Duncan, 1927
Art Deco replaced Art Nouveau as the major international decorative style after World War I and continued until World War II. Art Deco represented a machine age aesthetic, replacing flowing, floral motifs with streamlined, geometric designs that expressed the speed, power and scale of modern technology.
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Design influences were many, from the modern art movements of Cubism, Futurism and Constructivism to ancient geometric design elements from the exotic cultures of Egypt, Assyria and Persia. In poster art, precursors of Art Deco were the German Plakatstil, the Viennese Secession, the Deutscher Werkbund, and the Parisian fashion design revolution which commenced in 1908.
The style received its name from the Decorative Arts Exposition of Paris in 1925.This exposition marked the mature phase of Art Deco design, a style that by that point had become very popular and widely recognized. Simplification and abstraction were always hallmarks of Art Deco, although the soft elegance and exoticism of its early days yielded to a more muscular and forceful style in the '30s. It was often called the "Cassandre Style" after its most famous artist, who enjoyed a one-man show at the Museum of Modern Art in 1936. Cassandre's sleek designs of towering ships and speeding trains are still considered to be the quintessential Art Deco images.
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C. Gadoud. Camp Romain, 1930
Cordial Campari, 1926