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Object Posters

Original Object Posters

Manoli Original Poster by Lucian Bernhard  Bernhard, Lucian.
Manoli, 1911  

Beer Glass with Green Glove Original Poster by Peter Birkhauser Birkhauser, Peter.
Beer Glass with Green Glove, 1957

Trink Lieber Eptinger! Original Poster by Herbert Leupin
 Leupin, Herbert.
Trink Lieber Eptinger!, 1947 

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Explore our world-leading Object Poster collection, consisting of nearly 100 original vintage posters from the 1910s through the 1960s from around the globe.

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Object Poster Primer: 

The term Sachplakat, or Object Poster, was coined in Germany to describe a new type of poster which featured a realistic depiction of the product and little else. Lucian Bernhard's revolutionary 1905 poster for Preister matches is considered the first of this type, and its utter simplicity became a hallmark of the emerging Plakatstil  (Poster Style).

The craze for this poster type continued in Switzerland, where the passion for precision in printing and drawing technique was unsurpassed. In 1923 Otto Baumberger drew a tweed coat for PKZ with its label serving as the only text - which many mistook for a photograph.

Shortly after, the iconic beauty of the everyday object became the mission of a group of artists in Basel, who made the Sachplakat the leading Swiss style in the '40s and early '50s. Laced with humor and stunning visual impact, these posters represent the last great period of the lithographic poster, which high cost and long production cycles was soon to eliminate.

Leading Artists: Baumberger, Birkhauser, Brun, Buhler, Diggelmann, Kuhn, Leupin, Stoecklin

For more, visit our past gallery exhibitions:
   - Larger than Life - The Swiss Object Poster 1919-1959
   - The Art of the Smile - 50 Years of Playful Posters by Herbert Leupin
   - Proto-Pop - The Elegant Object 

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Labyrinthe Original Poster by Charles Kuhn  
Kuhn, Charles.
Labyrinthe, 1944 


Original Poster by Peter Birkhauser
 Birkhauser, Peter.
Permastyff - Le col avec
la chemise durable, 1943  

 Binaca toothbrush Original Poster by 

Niklaus Stoecklin
  Stoecklin, Niklaus.
Binaca (toothbrush), 1941

  Eptinger (bubbles) Original Poster by Herbert Leupin
Leupin, Herbert.
Eptinger (Bubbles), 1945 

Bi-Oro (with sunglasses) Original Poster by Niklaus Stoecklin
  Stoecklin, Niklaus.
Bi-Oro (with sunglasses),

 Cafes Manera Original Poster by Samuel 

  Henchoz, Samuel.
Cafes Manera, 1950

Bata (grasshopper) Original Poster by Donald Brun
 Brun, Donald.
Bata (grasshopper), 1946 

Bell (carving board) Original Poster by Herbert Leupin
  Leupin, Herbert.
Bell (carving board), 1939 

 PKZ (coat) Original Poster by Otto 

  Baumberger, Otto.
PKZ (coat), 1923 

  Der Buchdruck - Gewerbemuseum Basel Original Poster by Niklaus Stoecklin
Stoecklin, Niklaus.
Der Buchdruck - Gewerbemuseum Basel, 1922 

Tek Original Poster by Fritz Buhler
  Buhler, Fritz.
Tek, 1948

 Binaca 2x Taglich Original Poster by Theo 

 Ferrari, Theo.
  Binaca 2x taglich, 1946