Centaur holds up automobile Fiat 509 with Lingotto factory at bottom; red, black
Centaur holds up automobile Fiat 509 with Lingotto factory at bottom; red, black

Fiat 509, 1925
This spectacular poster marks a major milestone in the history of Fiat: the introduction of its first mass-produced car, the Fiat 509, and the first car produced in its new factory in Lingotto, a suburb of Turin. At the time, the factory was the largest in the world, a 5 story facility where parts arrived on the first floor and finished cars emerged from the 5th floor, to be tested on the banked curve test track on the roof. The factory itself was a symbol of the greatness of the "New Rome". A few years later Riccobaldi would create a famous poster of cars climbing its spiral ramp to the roof. Inspired by Ford's Model T, the Fiat 509 was designed to be a universal car. 90,000 were produced between 1925 and 1929 which made it successful. It was the first car that Fiat offered on a monthly installment plan. Codognato, the leading Italian automotive poster artist, was chosen by Fiat to create this poster. His stirring image shows a gigantic red Centaur above the factory thrusting the new model above its head in triumph. Super rare and spectacular!
38.8'' x 55'' / 98 x 140 cm
Lithograph | Backed on Linen
ID# ITL25294
over $10,000
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