Beautiful redheaded woman with long hair with serene expression, vine leaves behind; red, green, blue, gray
Beautiful redheaded woman with long hair with serene expression, vine leaves behind; red, green, blue, gray

The Damnation of Theron Ware, 1896
The “Poster Mania” of the 1890s began in France but quickly spread as the new advertising medium became understood around the globe. In America, the peak of this golden era ran from roughly 1894 to 1900, and was marked by a remarkable volume of work and a simple but powerful style unlike that of any other country. Leading the way were posters for literary publications, which were posted at newsstands to promote the latest issues. Great artists such as Maxfield Parrish, Will Bradley, Edward Penfield, John Sloan and others introduced Art Nouveau and Japanese-influenced Modernism to a previously uninitiated but highly enthusiastic American public. Prestigious Impressionist landscape artist John H. Twachtman's only known poster for a novel published by Stone & Kimball, "The Damnation of Theron Ware" of 1896, is a classic of this period. Like his paintings, his poster style was unique, forward looking and poetic. In its rich textures, loose brushstroke, and psychological introspection it anticipated a shift from Art Nouveau to a more painterly poster style in America. Twachtman’s poster is very hard to find and is in the collections of several prestigious collections including the National Museum of American Art and the Library of Congress.
14'' x 21.8'' / 36 x 55 cm
Lithograph | Paper
ID# USC17873
$2,401 to $3,200
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