Culture + Travel MagazineTuesday, January 1, 2008
"The Armchair Skier: Vintage ski posters are so vivid you can almost feel the powder. Fortunately prices haven't yet peaked." by Everett Potter.
"With their vibrant colors and bold graphics, classic ski posters from 1910 to about 1960 served to both entice and educate the public about an emerging and exotic winter sport. They were meant to transport you from your gloomy northern European city to a perpetually sunny mountaintop in the Alps, where beautiful, stylish, incredibly fit young people were flirting, adjusting their gear, and occasionally even skiing. "Ski posters combine travel, sports, and fashion, and that's a very powerful combination" says Jim Lapides, president of the International Poster Gallery in Boston and a longtime dealer in the field...[He] is as knowledgeable as anyone in the business and is constantly adding to his inventory."
One of the great images is Carl Kunst's Bazar Nurnberg from 1912, a favorite of Lapides'. "This is a totally quiet poster," he says of the elegiac image of a skier adjusting his bindings in the forest. "He's out there, the way you are in the morning, adjusting your skis in the middle of nowhere amid nature. It's what posters are about. They can transport you to a place you want to go..."