Car and driver drive towards viewer with lights on; blue, green, pink
Car and driver drive towards viewer with lights on; blue, green, pink

Bijur - Anlasser ohne Kurbel, 1912 ca.
This striking design for a German auto supplier promotes a technological breakthrough - crankless starters. A 1912 article in the NY Times states that there are moments, such as when your car stalls on a railroad crossing, where these are more than a luxury. Not surprisingly, their use spread rapidly. This design, so clear, direct and handsome, is everything that the German Plakatstil, or Poster Style, brought to the advertising world. Jacoby-Boy worked for Hollerbaum and Schmidt, the printer that pioneered modernist design in Germany, superceding Art Nouveau and its flowery style.
27.6'' x 37.4'' / 70 x 95 cm
Lithograph | Backed on Linen
ID# GEL21949
$3,160; List price $3,950
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